魏塘模式:镇级文化中心社会化运作的新出路

Weitang Mode: A New Way to Socialized Operation of Town Level Cultural Centers

为努力实现由政府"办文化"向"管文化"转变,积极探索文化中心社会化运作方式,浙江省嘉善县结合魏塘街道文化中心新建契机,以公共文化服务项目化建设为载体,以政府购买服务、委托管理、项目资助为途径,把魏塘街道文化中心作为镇级文化中心社会化运作试点,打造了极具推广价值的"魏塘模式"。文章介绍了"魏塘模式"的具体运行程序、管理模式、运行成效,并对该模式的推广价值进行了思考。

In order to realize the transformation from government creating cultural activities to government managing cultural activities and to explore the social operation mode of cultural centers actively, Jiashan County of Zhejiang province, taking the opportunity of building a cultural center for Weitang Street, tries to created a ＂Weitang mode＂ with great value to popularize. The county takes the construction of public cultural service as the carrier, and takes government purchase service, entrustment management and project support as methods, and set the cultural center of Weitang Street as a pilot project of socialization operation of town cultural center. The article introduces the specifc operation procedures, management mode, as well as the achievements of this mode. It also discusses the promotion value of Weitang Mode.