基于模糊综合评判的消费者偏好异质性研究

A Study on the Heterogeneity of Consumers' Preference Based on Fuzzy Synthesis Evaluation

不同人口特征的居民有着不同的消费偏好,性别、年龄、学历、收入等人口特征的差异性会导致消费者偏好异质性。本文基于猪肉的质量安全属性,从消费者角度出发,运用模糊综合评价方法研究了消费者对猪肉的偏好异质性。

People with different demographic characteristics have different consumer＇s preferences. Gender, age, educational and in- come will lead to consumer＇s preferences heterogeneity. Based on the quality and safety attributes of pork, this paper studied the het- erogeneity of consumers＇ preference from the consumer＇s point of view by using fuzzy synthesis evaluation method.