平潭岛北港村文创产品包装的创新设计探究

RESEARCH ON THE INNOVATION DESIGN OF CULTURAL AND CREATIVE PRODUCT PACKAGING IN BEIGANG VILLAGE, PINGTAN ISLAND

本文从地域文化的内涵入手,阐述了平潭北港村的地域文化特色并分析了北港村文创产品的现状,提出文化创意产品的包装是产品的重要组成部分,对旅游发展的起着重要作用,政府应对文创创新开发给予重视,并探讨如何运用地域文化创意的手段来打造旅游产品包装的鲜明个性,做到对旅游产品的宣传和推广。

Beginning with the meaning of regional culture, this paper expounds the regional cultural characteristics of Beigang Village, Pingtan, and analyzes the present situation of cultural and creative products in Beigang Village. It points out that the packaging of cultural and creative products is an important part of the products and plays an important role in the development of tourism. The government attaches great importance to the innovation and development of cultural innovation, and explores how to use the means of regional cultural creativity to create a distinctive personality of tourism product packaging, so as to publicize and promote tourism products.