VR视频广告在城市文化传承中的价值及应用

The Value and Application of VR Video Advertising in Urban Cultural Heritage

随着媒介技术的革新,传统的宣传手段已不符合当前城市文化传播所需。近两年来,VR技术因其沉浸真实交互等特点引发巨大关注,将城市文化的精髓通过VR视频广告表现出来,通过新颖的创意内容抓人眼球引发效应,使城市文化推广的效果最大化,促进城市文化不断得到传承与发展。

As the innovation of media technology progresses, traditional propaganda methods are no longer in line with the needs of urban cultural transmission. In the past two years, VR technology has aroused great concern because of its immersion in real interaction and some other features. It shows the essence of urban culture through VR video advertising, and draws the eyeball effect through new creative content, maximizes the effect of urban culture popularization, and further promotes the heritage and development of urban culture.