摘要
随着媒介技术的革新,传统的宣传手段已不符合当前城市文化传播所需。近两年来,VR技术因其沉浸真实交互等特点引发巨大关注,将城市文化的精髓通过VR视频广告表现出来,通过新颖的创意内容抓人眼球引发效应,使城市文化推广的效果最大化,促进城市文化不断得到传承与发展。
As the innovation of media technology progresses, traditional propaganda methods are no longer in line with the needs of urban cultural transmission. In the past two years, VR technology has aroused great concern because of its immersion in real interaction and some other features. It shows the essence of urban culture through VR video advertising, and draws the eyeball effect through new creative content, maximizes the effect of urban culture popularization, and further promotes the heritage and development of urban culture.
作者
张宏凡
苏畅
ZHANG Hong-fan;SU Chang(Communication Sciences and Arts of Institute,Chengdu University of Technology,Chengdu 610059,Sichuan)
出处
《广州城市职业学院学报》
2018年第3期17-20,共4页
Journal Of Guangzhou City Polytechnic
基金
2017年度四川省哲学社会科学重点研究基地--现代设计与文化研究中心课题"虚拟现实技术在成都市文化形象设计与塑造中的应用研究"(项目编号MD17E009)
关键词
VR视频广告
城市文化
传承
创新
VR video adverlising
city culture
inheritance
innovation