广东生鲜农产品冷链物流发展的SWOT分析

SWOT Analysis on the Development of Cold Chain Logistics of Guangdong Fresh Agricultural Products

文章从广东省生鲜农产品冷链物流的现状出发,利用SWOT分析了广东生鲜农产品冷链物流的优势和劣势,以及面临的机遇和威胁,根据分析结果,提出了广东生鲜农产品冷链物流未来发展的对策,加强冷链物流设施设备的建设,重视冷链物流技术的推广应用,扶持冷链物流企业的发展和壮大,重视冷链物流人才的培养,强化冷链物流市场的监督管理。

Based on the current situation of cold chain logistics of fresh products in Guangdong Province,this paper analyzes the advantages and disadvantages,the opportunities and threats of cold chain logistics of fresh products in that area. Based on the analysis results,future development advices for Guangdong's cold chain logistics of fresh agricultural products are proposed:strengthen the construction of cold chain logistics facilities,attach importance to the promotion and application of cold chain logistics technology,support the development and growth of cold chain logistics enterprises,attach importance to the training of cold chain logistics talents,and strengthen the supervision and management of the cold chain logistics market.