5W传播理论视觉下的海丝文化进高校研究

Research on Haisi Culture entering university from the perspective of 5W Communication Theory

从"海丝文化"的内涵切入,以古泉州(刺桐)史迹申遗点为例,探讨"古泉州(刺桐)史迹"进高校的意义,基于"5w"传播模式视角,通过对"古泉州(刺桐)史迹"传播的传播者、传播内容、传播媒介、传播对象、传播效果五大要素的分析,对古泉州(刺桐)史迹进高校提出发展路径和对策,推动海丝文化进校园,丰富校园文化建设内涵,促进海丝文化的传播、传承和发展。

Approaching from the connotation of “Haisi Culture”, taking the historical traces of ancient Quanzhou （Ci Tong）—World Heritage candidate site as an examples, this thesis discussed the significance of introducing those traces into universities. Based on 5W Communication Theory, it analyzed the five elements of ancient Quanzhou traces communication： communicator, content, media, target, and effect. It went on to put forward the ways and measures to introduce ancient Quanzhou history into universities. The aim is to promote that communication, campus culture construction, and Haisi Culture transmission, inheritance and development.