中小企业品牌管理创新的重要性和策略研究

Research on the Importance and Strategy of the Innovation of Brand Management in Small and Medium-Sized Enterprises

市场经济因科技以及社会推动而发展迅速,中小企业作为市场经济的重要发展主体必须从品牌管理出发推进创新,从而契合市场趋势。论文从品牌管理出发,对中小企业推进创新的重要性进行探析,而后就相应创新策略加以总结,以期为强化企业相应的经济、社会效益做出贡献。

The market economy develops rapidly because of science and technology as well as the society, as an important developing subject of the market economy, the small and medium- sized enterprises must promote innovation from the point of view of brand management, s o as to conform to the market trend. Starting from brand management, the paper analyzes the importance of promoting innovation in small and medium-sized enterprises, and then summarizes the corresponding innovation strategies, so as to contribute to strengtheningthe the corresponding economic and socialbenefits of enterprises.