摘要
The total FMCG spending sees a slowdown in nearly everywhere across the globe in 2016. However, what lies beneath the downturn is a vigorously evolving landscape, with quite a few categories rising against all odds with unstoppable force — beauty segment for example. Engaging consumers smartly with innovative measures is its key for winning. Kantar Worldpanel has been investigating that how beauty market is developing in China in the new era of beauty, by providing a deep dive in consumers, channels and mobile interaction. This article provides a quick look at what could be found in the study.
The total FMCG spending sees a slowdown in nearly everywhere across the globe in 2016. However, what lies beneath the downturn is a vigorously evolving landscape, with quite a few categories rising against all odds with unstoppable force – beauty segment for example. Engaging consumers smartly with innovative measures is its key for winning. Kantar Worldpanel has been investigating that how beauty market is developing in China in the new era of beauty, by providing a deep dive in consumers, channels and mobile interaction. This article provides a quick look at what could be found in the study.
