我国篮球慈善公益事业的发展与突破研究

Study on the Development and Breakthrough of China Basketball Charity

慈善事业是社会财富再分配的一种方式,也是在精神文明建设中国民素质提高的集中体现。篮球慈善是通过篮球明星、篮球赛事和篮球活动等进行慈善活动的一种形式,在国外发达国家中已经形成了联盟的文化和惯例。体育慈善在我国开展较晚,但在体育产业逐渐红火的大背景下,近年来有快速发展的趋势,公益活动与规模也在逐渐的扩大。在篮球慈善公益中的形式主要有政府、企业和个人三种;相互结合做公益的表现形式也逐渐增多。但整体体现出退役运动员比现役运动员多;以个体形式出现少;对慈善关注度和参与度不高,没有形成自身的慈善文化等现象。完善管理体制;灌输慈善理念;营造慈善氛围;加大宣传力度是培养篮球慈善文化,扩大篮球慈善公益群体和影响力重要的方式方法。

Philanthropy is a way of redistribution of wealth, and it is also the concentrated expression of the improvement of Chinese people＇s quality in the construction of spiritual civilization. Basketball charity is a form of charity activities through basketball stars, basketball events and basketball activities. The culture and practice of alliance have been formed in developed countries. Sports philanthropy developed late in our country, however, under the background of the gradual prosperity of the sports industry, in recent years, there is a trend of rapid development, and the public welfare activities and scale are also gradually expanding. In the form of basketball charity-, there are three kinds of government, enterprise and individual. And the forms of combining each other to do public benefit are increasing gradually. But the whole shows ： the retired athletes have more charity than active athletes, the charity appears less in individual form, and the degree of concern and participation of charity is not high, summarize the phenomenon of not forming their own charity culture. Improving the management system; instilling the concept of charity; creating a charitable atmosphere ; increasing publicity is an important way to cultivate basketball charity culture, expand the public welfare groups and influence basketball.