局部相斥与整体共谋——欧洲足球联赛的商业逻辑与竞技规律

Local Contradiction and Overall Conspiracy——The Commercial Logic and Law of Competitive Sports of the European Football League

欧洲职业足球联赛在当前已成为较为成熟的体育产业体系,集卓越的竞技水平与盈利能力于一身。尽管关于其商业化的争议由来已久,但需要认识到的是,在一个市场经济的时代背景中,我们不应该去否定足球商业化的重要意义,同时也要注意到这种商业化对足球运动本原带来破坏。因此,应当辩证地把欧洲职业足球联赛中商业逻辑与竞技规律间在整体上的互利共存与局部上矛盾对立作为看待这种足球商业化的基本观点,再结合不同联赛对商业逻辑与竞技规律间关系的取舍策略,来深入解析当代的欧洲足坛格局,评介不同策略在经济与竞技两方面的利弊所在,讨论欧洲职业足球联赛未来的发展路径,并思考其对中国足球职业联赛所能带来的启示意义。

At present, the European Professional Football League has also become a more mature sports industry, with excellent sports and profit ability. Although the controversy about its commercialization has been going on for a long time, we need to realize that in the era of market economy, and we should not deny the necessity of commercialization of football. We should pay attention to its destruction to the origin of football. Therefore, should be dialectically the European occupation football league rules between business logic and law of competitive sports coexistence with local on the whole on the contradictory view of European Football League as the basic point of commercialization, combined with the choice of strategy of business logic and Law of Competitive Sports relations between different league, to analyze the pattern of contemporary European football. The comment on the pros and cons of different strategies in two aspects of economy and competition, discuss the European occupation football league future development path, and think about the China football occupation league can bring enlightenment.