“共享单车”发展中的文化引力分析

Cultural Gravity Analysis in the Development of Shared Cycling

由年轻群体、明星红人引领的共享单车很快掀起一股热潮,并通过与传统节日和文化要素的结合,迅速获得广大用户的支持和青睐。然而,共享单车的文化要素引力长效性不足,导致单车盛行背后的问题层出不穷,并对其持续性发展提出了严峻的挑战。构建共享单车符号化的运作体系,获得用户的忠实拥趸,推动共享单车的深度发展,是当前共享单车亟待解决的问题。

Shared bicycles led by young people and celebrities quickly set off a wave of enthusiasm and quickly gained the support and favor of the vast majority of users through a combination of traditional festivals and cultural elements. However, due to the lack of long-term attraction of the cultural elements of bicycle sharing, the problems behind the prevalence of cycling are emerging in an endless stream and pose serious challenges to its sustainable development. Building a shared cycling symbolic operation system,having access to the loyal supporters of users to promote the in-depth development of shared bicycles is a problem that needs to be solved urgently to share bicycles.