新型传播格局下的媒体生态进化——基于“汶川地震十周年”视听传播案例的分析

Evolution of Media Ecology under the New Pattern of Communication

媒体融合形成的新型传播格局给媒体生态带来了重大影响,震动之后的无序与涣散将如何进行引导、管理和发展,引发大家关注。文章梳理分析＂汶川地震十周年＂主题的视听报道案例,发现从传播主体、传播内容及传播形式上都表现出融合共享的特点,媒体融合下的传媒生态正在转向良性发展,一种有序、聚合、稳定的新型媒体生态逐渐呈现出来。

The new pattern of communication formed by media convergence has brought about a series of adverse reactions to the media ecology. One needs to consider how to guide, manage and develop the media ecology. The article analyzes the audio-visual coverage cases of ＂the 10 th Anniversary of Wenchuan Earthquake＂. It contends that the communication subject,content and form of these cases are integrated and shared. The media ecology under the media convergence is improving. A new type of media ecology with order, aggregation and stability is gradually emerging.