2018戛纳，值得关注的9大趋势

9 Major Trends Worthy of Attention for Cannes Lions 2018

从戛纳国际创意节获得创意灵感是广告营销人士的主要目的，但对于携带作品而来的广告人，获奖也是他们的目标。《现代广告》综合分析2018年戛纳国际创意节的数项官方数据（提报作品总数、评审团组成、国家提报数、全场大奖获奖情况等），发现今年戛纳国际创意节呈现出以下9大趋势，希望能有助于国内的广告人擒得更多奖项甚至全场大奖。

Inspiration from the Cannes Lions is the main purpose of advertising marketers, but for advertisers who bring their work to attend the competition, winning the award is also their goal. Modern Advertising comprehensively analyzes several official data of the 2018 Cannes Lions （total number of entries, the composition of the jury, the number of entries for each country, the awards of the Grand Prix, etc.）, thus the following 9 major trends of Cannes Lions 2018 are listed, l hope this can help domestic advertisers win more awards and even the Grand Prix.