基于AR技术开发旅游文创纪念品的研究

Research on the development of tourism cultural and creative souvenirs based on AR technology

文章研究了基于AR技术开发旅游文创纪念品。当下的旅游纪念品不能够满足人们的需求,一时激动买下的纪念品被长期搁置,造成了资源和产品的浪费。面对纪念品各个环节中出现的问题,除了要提高产品的品质,融入更多地域文化特点,还要结合当下的科技,实现文化与科技的完美结合。随着AR技术的日益成熟,将AR技术应用在纪念品上,通过扫一扫,便可以实现三维图像的动态互动效果,让文创纪念品变得有趣,可以全面实时地传达旅游信息和当地的地域文化特点,解决了旅游纪念品被搁置,缺乏地域性文化特点、品质低下、重复消费率不足等问题,符合时代发展的新需求。

This paper studies the development of tourism cultural and creative souvenirs based on AR technology. The current tourism souvenirs cannot meet people＇s needs. The souvenirs bought in a moment of excitement have been put on hold for a long time, resulting in waste of resources and products. In the face of problems in all aspects of souvenirs, in addition to improving the quality of products, incorporating more regional cultural characteristics, we must also combine the current technology to achieve the perfect combination of culture and technology. With the growing maturity of AR technology, AR technology is applied to souvenirs, and by scanning, the dynamic interaction effect of three-dimensional images can be realized, making cultural and creative souvenirs interesting. It can fully convey the tourism information and local regional cultural characteristics in real time, and the dynamic interaction solves the problems of the shelving of tourism souvenirs, lack of regional cultural characteristics, low quality, insufficient repeat-consumption-rate, and meets the new needs of the development of the times.