中医药大健康产业背景下江苏省中医院的发展现状分析

Situational analysis of of health Industry in Jiangsu province hospital of traditional Chinese medicine

本文以江苏省中医院为例，采用态势分析法[优势（strengths）、劣势（weaknesses）、机遇（opportunities）、威胁（threats）,SWOT]探讨中医药大健康产业发展趋势。依据江苏省中医院的中医药大健康产业发展的状，对中医药大健康产业进行系统分析，有针对性地提出发挥优势抓住机会战略、发挥优势避免威胁战略、克服劣势抓住机会战略、克服劣势避免威胁战略。针对中医药大健康产业发展过程中存在的劣势与威胁合理调整产品结构、突出中医药特色、走差异化发展道路、深度挖掘自身资源优势，同时要注重行业间的技术交流，避免恶性无序竞争，形成中医药大健康产业联盟。

To study the development trend of tratiditional Chinese medicine （TCM） development for the health industry with the Jiangsu Hospital of TCM as an example. The SWOT analysis was used to analyze the advantages and disadvantages, opportunities and threats of TCM. It puts forward to play the advantage for the opportunity strategy and avoid the threat strategy, to overcome the disadvantage for the opportunity strategy and avoid the threat strategy. The thoughts and outlooks of the big health industry of TCM should be brought out. So this paper puts forward some development strategies, such as adjusting the product structure reasonably, highlighting the characteristics of Chinese medicine, taking the way of differentiated development, exploring the advantages of our own resources in depth, and paying attention to the technical exchanges among industries, forming a big health industry alliance of Chinese medicine, avoiding vicious and disorderly competition.