文化认同与陶瓷产业转型升级模式

Cultural Identity and the Mode of Transformation and Upgrading in Ceramic Industry

产业转型升级是经济新常态下传统产业可持续发展的必然要求。技术在产业转型升级中具有重要作用,但同时文化的软实力作用,尤其是对传统文化产业是不可忽视的。要使文化资源转化为文化资本,成为推动产业转型升级的生产要素,文化认同是必不可少的。文章在文献回顾的基础上,以我国陶瓷产业作为研究对象,阐述陶瓷产业文化认同的内涵及意义,剖析了文化认同给陶瓷产业发展带来的效应,并提出了陶瓷产业转型升级的三种模式以供参考。

Under the new normal of economy, transformationand upgrading of industry is an inevitable requirement for thesustainable development of traditional industries. Technologyplays an important role in this process, but at the same time,the soft power of culture cannot be ignored, especially for traditional cultural industries. Cultural identity is essential, ifcultural resources want to be transformed into cultural capitaland become production factors to promote industrial transformation and upgrading. On the basis of literature review, this paper takes Chinese ceramic industry as the research object. Itstates the connotation and significance of cultural identity in ceramic industry, analyzes the effect of cultural identity on its development, and at last, puts forward three modes for reference.