大众文化背景下奥林匹克运动的文化转型与当代治理——基于精英主义与大众文化的视角

The Cultural Transformation and Contemporary Governance of the Olympic Movement under the Background of Mass Culture——From the Perspective of Elitism and Mass Culture

奥林匹克运动大众化是全球体育现代化发展进程的必然趋势。奥林匹克运动由精英主义文化模式向大众文化模式的转向是奥林匹克运动在理念、管理、文化、传播方式上转变的实质内核。萨马兰奇的奥林匹克大众化思想,对奥林匹克运动的壮大发展起了至关重要的作用,其继任者在掌舵奥林匹克运动中仍然受到商业化的挑战、工具理性的束缚以及环境的不可持续发展等问题的冲击。奥林匹克运动仍需回归到人的主体性,回归到奥林匹克精神的引领上来。

Popularization of Olympic movement is the inevitable trend of modem development of global sports. The transformation from elitism to mass culture is the essence of the Olympic movement in concept, management, culture and communication mode. Olympic idea of popularization carried out by Samaranch exerts profound influence on the development of Olympic movement. Under the background of mass culture, the development of the Olympic movement is challenged by commercialization, instrumental rationality and environmemtal unsustainable development. Olympic movement needs to come back to people＇s subjectivety under the leadership of Olympic spirit.