中国移动集客业务质量评估与感知分析

Study on the evaluation methods of China Mobile key accounts perception analysis

集客业务是中国移动"四轮驱动"战略的重要一轮,随着业务推广力度的加大,集客专线用户数越来越多,如何有效评估集客专线网络性能和用户感知,成为当前亟待解决问题。通过梳理集客各大专线网络架构和业务流程,从用户侧、接入侧、传输侧和网络侧分别设计和制定相应的指标体系,应用于中国移动集客质量评估。

Key accounts business is an important round of the ＂four-wheel drive＂ strategy of China Mobile. With more and more business promotion and subscribers, how to effectively evaluate the performance and customer perception of dedicated passenger line networks has become an important problem. This article combs the network structure and business process of the key accounts’ line, and sets up the index system respectively from users to core network, which is applied to the network quality assessment of key accounts.