大数据时代高校网络意识形态建设路径探析

Construction of University Network Ideology in the Era of Big Data

大数据与高校网络意识形态具有关联性,与高校网络意识形态建设相契合,为高校网络意识形态构建提供了新视角,大数据理念助推马克思主义理论实现新发展.与此同时,高校网络意识形态建设在大数据背景下把大数据与高校网络意识形态建设相结合具有重要的现实意义,从树立数据化的网络意识形态思维、协同推进高校网络意识形态建设、转换网络话语表达方式以及创新马克思主义主流意识形态的价值引领作用等方面着力推动高校网络意识形态新发展.

Big data is associated with the university network ideology, and closely related to the construction of university network ideology. It provides a new perspective for the construction of college network ideology, and the big data idea contributes to the new development of Marxist theory. How to combine big data with the ideological construction of the university network has important practical significance.Thus, the establishment of data-based cyber ideological thinking, collaborative promotion of university network ideology construction, the conversion of online discourse expression methods and innovating the value-leading role of the mainstream ideology of Marxism, will assist in promoting the new development of college network ideology.