摘要
在视觉文化背景下,各类媒介普遍呈现出表演式抗争的图像文本,其内容广泛征用了具有肮脏、邪恶、不吉内涵的"秽"话语。在视觉修辞的维度上,"秽"话语的视觉生产主要通过象征生成、原型征用和语境重构的方式得以实现,表达出具有劝服性的特定内涵。底层民众普遍利用"秽"话语表达抗争诉求,其表演式抗争方式可以概括为以"秽"抗争。以"秽"抗争范式的提出,一方面基于中国人长期在丧葬仪式中形成的对"死秽"相关事物的恐惧心理,另一方面源于"秽"话语本身被打上了阶层的烙印。
In the context of visual culture,different types of media generally present image texts of performing protests,whose contents widely contain"filth"discourses containing dirty,filthy,and unlucky meanings.On dimensions of visual rhetoric,the visual productions of"filth"discourses are realized mainly by means of symbolic generation,prototype requisition and context reconstruction,which express persuasive and specific meanings.Common people generally use"filth"discourses to conduct their performing protest and express their protest demands,which can be summarized as the paradigm of"filth"discourses protest.The reason why we put forward this paradigm-see"filth"discourses as a way of performing protests,not only based on people's fear of things generating form"dead filth"related to funeral rituals,but also reflects"filth"discourses imply obvious stratum characteristics.
出处
《新闻大学》
CSSCI
北大核心
2018年第4期16-23,共8页
Journalism Research
基金
2017年国家社科基金重大项目"视觉修辞的理论
方法与应用研究"(17ZDA290)
关键词
视觉修辞
图像
仪式
象征
语境
原型
颜色
visual rhetoric
image
ritual
symbol
context
prototype
color
