哈尔滨市旅游购物市场现状及对策分析

Analysis on the Status Quo and Countermeasures of the Tourist Shopping Market in Harbin

旅游购物是旅游活动中不可或缺的重要组成部分,哈尔滨市近年旅游收入节节攀升,但旅游购物是哈尔滨旅游业较为薄弱的部分,对景区收入的贡献较少。通过问卷调查的形式,分析了来到哈尔滨的游客在旅游过程中的消费偏好与旅游购物现状。基于存在的问题并结合哈尔滨市面临的旅游市场发展境遇,给出解决的对策与建议,旨在促进哈尔滨市旅游市场高速发展。

Tourism shopping is an indispensable part of tourism activities. In recent years, the tourism revenue of Harbin has been steadily increasing. However, tourism shopping is a relatively weak part of Harbin tourism, and it contributes less to the income of scenic spots. Through the form of questionnaire survey, the current situation of consumer preference and tourism shopping in Harbin was analyzed. Based on the existing problems and combined with the development situation of the tourism market in Harbin, the countermeasures and suggestions are given to promote the rapid development of the tourism market in Harbin.