福建省体育服务业结构优化及发展策略研究

Research on structure optimization and development strategy of sports service industry in Fujian Province

结合福建省体育服务业发展现状,以问题为导向,提出培育体育服务业市场主体,促进体育用品企业转型升级,推动体育赛事与体育健身服务相结合,打造互动发展平台,创新体育服务产业业态,实现区域差异发展等发展策略,更好地推动福建省体育服务业发展,切实推进"健康福建"的建设。

Based on the current situation of the sports service industry in Fujian Province,with the orientation of the issues, this paper proposes that we should cultivate sports servicemarket as the main body, promote transformation and upgrading of sports goods enterprises,promote the combination of sports events and fitness service, create an interactive developmentplatform, innovate sports service industry formats, and realize the regional differentiateddevelopment, so as to better serve the development of sports service industry and the constructionof healthy Fujian.