互联网背景下体育跨界融合发展趋势研究

Development trend of sports cross-border integration under the background of Internet

随着互联网的发展,传播媒介的不断拓展,颠覆了以往的体育传统商业模式,体育与互联网的交互融合趋势愈益明显。通过文献资料梳理及深入调研,发现互联网与体育的融合发展主要表现与体育赛事的融合、与体育旅游的融合、O2O模式与体育的融合,其通过与传统体育行业进行深度融合的基础上运用云计算、互联网、物联网等现代化技术,促进体育行业的跨界竞争合作以及能够进一步形成新的体育产业形态,使得体育产业具有线上线下结合营销、用户体验为主和大数据追踪等新的产业特点。在供给侧改革的大背景下,未来将进一步助推需求释放,互联网与休闲体育、VR+体育、电子竞技、可穿戴设备和智能场馆将不断深入融合,前景可观。

With the development of the Internet as well as the continuous expansion of the media, traditional sports business model has been subverted, and the trend of interaction between sports and the Internet has become increasingly apparent. This article mainly through the literature review and in-depth research, found that the integration of the development of the Internet and sports is mainly reflected in the integration of sports events, the integration of sports tourism, O2O model and sports integration. Based on the in-depth integration with the traditional sports industry as well as the modern technologies such as cloud computing, the Internet, and the Internet of Things, cross-border competition and cooperation in the sports industry is promoted and a new form of sports industry is formed, with the features of online and offline marketing, user experience, and big data tracking. Under the background of supply-side reform, Internet and leisure sports, VR＋ sports, e-sports, wearable devices and smart venues will continue to be deeply integrated and have a promising future.