市级单项体育协会实体化改革进程中与旅游产业融合创新发展的研究

Integration and innovation of municipal individual sports association with tourist industry in the substantive reform

以临沂市市级单项体育协会实体化改革进程中与旅游产业融合创新发展为研究对象,通过对体育旅游融合概念的梳理和辨析,提出了基于概念模型的市级单项体育协会承办体育赛事与旅游融合模式,并对融合模式进行了实证分析,从而验证融合发展理论的科学性,为协会实体化建设与旅游融合发展提出建议和意见。采用SWOT分析法,对融合所处的优势、劣势、机遇和威胁进行系统分析,提出融合创新发展的建议,旨在为市级单项体育协会实体化改革与旅游产业融合创新发展与建设提供参考。

By taking the integration and innovation of municipal individual sports association with tourist industry in its substantive reform as study object, this paper analyzed the concept of sport tourism and put forward the integration mode of sport association with tourism based on conceptual model. Further, it made an empirical analysis of the integration mode and gave some suggestions for the integrated construction of the association with tourism. SWOT analysis method was used to analyze the advantages, disadvantages, opportunities and threats of the integration. Proposals were given to provide reference for the innovated development of sports association with tourism industry.