“互联网+”模式下的移动健身应用研究

Mobile fitness application under "Internet plus" mode

运用文献资料法、抽样调查法等,对目前移动健身应用市场的发展现状进行了深入研究。结果显示:1)移动健身应用盈利模式尚不成熟; 2)内容同质化严重,设计偏重女性; 3)宣传力度小,跨领域合作不足; 4)"顶端聚集"现象渐显,中、尾部企业发展受挫; 5)数据记录精确性低,存在用户信息泄露问题。未来移动健身应用与新技术结合将更加紧密,虚拟现实技术发展空间也将更加广阔,更好地形成以"以点带面"的全民健身数据库,利用自身IP价值,研发智能运动产品,以此来促成高效化、个性化的健身服务模式。未来移动健身应用市场应:1)优化内容与提高服务并举,打造核心竞争力; 2)丰富盈利渠道与保障用户体验并举,强化以人为本; 3)完善各平台整合与回归本质并举,助力全民健身; 4)加大投入与加强监管并举,形成商业生态圈。

Thanks to the arrival of the ＂Internet plus＂ era and the awakening of people＇s fitness awareness, mobile fitness has developed rapidly. The status quo of mobile fitness application market was studied by using literature review and sampling survey method. The results showed that： 1） The profit model of mobile fitness application was not mature, the strain capacity was poor; 2） The content was homogenized and design focuses on women; 3） The publicity was small and cross domain cooperation was insufficient; 4） The phenomenon of ＂top gathering＂ was gradually obvious and the development of middle and tail enterprises was frustrated. 5） Data record was not accurate, with user information leakage. Future mobile fitness application will closely integrate with new technology, and the development of virtual reality technology will have broad prospects; helping to form a nation wide fitness database and using the Intellectual Property value to research and develop intelligent sports products. To promote high efficiency and personalized fitness service mode, future mobile fitness application market should： 1） optimize contents and service to build core competitiveness; 2）enrich channel of profit and guarantee user experience, strengthen people-orientation; 3） improve integration of various platforms and essence of regression to help national fitness; 4） increase input and strengthen regulation to form a business ecosystem.