4Cardozo R M. An Experimental Study of Consumer, Ex- pectation and Satisfaction [ J ]. Journal of Marketing Research, 1965, (2) :244 - 249.
5Howard John A, J N Sheth. The Theory of Buyer Behavior [ J ]. British Journal of Marketing, 1970,4 (2) : 106 - 109.
6Westbrook Robert A. Intrapersonal Affective Influences on Consumer Satisfaction with Products [ J ]. Journal of Con- sumer Research, 1980,7 ( 1 ) :49 - 54.
7Oliver Richard L. Measurement and Evaluation of Satisfac- tion Processes in Retail Settings, Journal of Retailing, 1981,57 (3) :25 - 48.
8Johnson M D & Fornell C. Aframework for comparing cus- tomer satisfaction across individuals and product categories[J]. Journal of Economic Psychology, 1991,12, (2) : 267 - 286.
9Lee. Comprehensive Model of Internet Consumer Satisfac- tion [ D ]. Hong Kong: City University of Hong Kong,2001.
10Kim Sang Yong, Lira Young Jun. Consumers' Perceived Importance of Satisfaction with Intemet shopping [ J ]. Electronic Markets ,2001,11 ( 3 ) : 148 - 154.
