Melody音乐咖啡屋可行性调查研究

Research on the Project Feasibility of Melody Cafe House

通过问卷、访谈和实地调研,对Melody音乐咖啡屋的可行性进行了深入分析,并提出具体实施方案。从主题、特色服务、产品、环境及选址方面进行探讨发现,Melody咖啡屋以"咖啡+书+音乐+外语"为主题,项目具有较高的可行性。咖啡屋的主题与类型、店址、装修细节、人员招募、经营产品及宣传手法明确,为咖啡屋店铺经营提供了一定参考。

Through questionnaire,interviews and field research,the feasibility of the project Melody Cafe House hasbeen analyzed in considerable detail and the concrete implementation plan was proposed accordingly.Based on theresearch on the theme,service,products,environment and location,it is safe to draw a conclusion that the project MelodyCafe House,themed as ＂Coffee ＋ Books ＋ Music ＋ Foreign Languages＂,is highly feasible.With deep analysis of thedecoration details,staff recruitment,product management and marketing techniques of Melody Café House,it is hopedthat this research will shed light on management of high street coffee shops.