高校校园游:问题与破解——以S大学为例

Campus Tour in Colleges and Universities:Problems and Solutions——Taking S University as an Example

高校校园旅游逐步成为了高校宣传自身的名片,其也由此提升了知名度,扩大了招生。然而,大量的游客涌入校园也给高校造成了较大的压力,产生了一些负面影响。本研究以S大学"桃花节"为例,运用半结构化访谈的方式,找到高校校园旅游中存在的例如破坏校园清净环境、造成校园交通拥堵、发生不文明行为、增加学校管理负担的问题,并在开发策略和保障措施方面提出了一些建议。

University campus tourism has gradually become the business card of the university to propagate itself,which has promoted the popularity and enlargement of the enrollment. At the same time,the influx of a large number oftourists to the campus has also caused great pressure for colleges and universities,and has produced some negative effects.In this study,S University ＂Peach Blossom Festival＂ as an example,using semi-structured interviews,to find the existingcampus tourism environment,such as the destruction of the campus clean campus caused by traffic congestion,uncivilizedbehavior,increasing the burden of school management problems,and puts forward some suggestions on the developmentstrategies and safeguard measures.