融媒时代高校校园媒体的转型路径与发展策略

Transformation Path and Development Strategy of University Campus Media in the Time of Media Convergence

融媒时代高校校园媒体面临着转型发展的机遇和挑战,要在功能定位、内容生产、体制机制等方面实现重构,并坚持技术为基、开放为要、人才为先的发展策略,才能真正打造符合高校特点的融媒体。

University campus media are faced with opportunities and challenges of transformation anddevelopmentin the time of media convergence.So it＇s necessaryto realize the reconstruction in functional positioning,content production and institutional mechanisms,meanwhile to persevere inthe base oftechnology,open and talent.Onlyin this way can we build the media convergence that meets the characteristics of universities.