微时代高校辅导员意识形态工作新探

Ideological Work of University Counselors in the Micro Era

意识形态工作是辅导员工作的核心,微时代对其带来新挑战。意识形态工作疲软失衡,意识形态边缘化;网络传播逻辑转向解构,意识形态多元化;传统校园媒体向融媒体过渡,意识形态式微化。对此,辅导员意识形态工作应从三个方向着手:建构意识形态新思路,抓牢意识形态话语权与影响力;结合青年特征与网络思潮情况,掌握意识形态领导权与说服力;着眼青年需求与网络传播规律,增强意识形态管理权与感召力。

The ideological work is the core of university counselors＇ work, and micro-era brings new challenges to it. Theweak and unbalanced ideological work leads to the marginalization of ideology; the transformation of logical structure ofnetwork communication to deconstruction leads to the diversification of the ideology; the transition from traditional campusmedia to the media convergence leads to the decline of ideology. Aiming at these issues, university counselors shouldconstruct new ideological thinking, acquire ideological leadership and persuasion, and strengthen ideological managementand charisma.