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议题设置在电视马拉松直播中的应用——以《2018重庆国际马拉松赛电视直播》为例 被引量:1

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摘要 近年来马拉松电视直播呈井喷之势,但也存在直播时间长、直播内容庞杂、缺乏中心和亮点等问题与困境。2018重庆国际马拉松比赛电视直播(以下简称"重马直播")则针对这些问题,进行了有益改革,取得了较好的传播效果。分析其原因,就在于牢牢把握住"议题设置"这一关键点。
作者 蒋华
出处 《西部广播电视》 2018年第18期34-35,共2页 West China Broadcasting TV
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