湘西民族文化元素在酒包装设计中的应用

Application of Xiangxi National Cultural Elements in Wine Packaging Design

目的研究湘西民族文化元素在酒包装设计中的应用。方法从湘西民族文化元素的特征分析着手,并重点对其具有代表性的银饰、背篓、建筑、蓝印花布文化元素进行深度的挖掘与提炼。以千年湘西酒系列包装设计为例,将湘西民族文化元素融入到包装设计中,充分发挥这些元素的民族文化特性,探讨湘西民族文化元素在酒包装设计中的运用。结论将湘西民族文化元素与酒包装设计进行有机结合,提升了湘西酒业的民族品牌价值,使其在激烈的市场竞争中形成独具特色的优势。同时,将湘西独特的民族文化元素进行传承和创新,使之与现代商品包装设计相融合,拓展了其商业价值的同时,丰富了包装设计的文化内涵,使商品包装更具生机和活力,也促使民族文化得以弘扬发展。

It aims to study the application of Xiangxi national cultural elements in wine packaging design. Starting from the analysis of the characteristics of the cultural elements of Xiangxi, and the deep excavation and refinement of its representative silver, reciting, architectural and blue printed fabric elements are focused on. Taking the packaging design of the Millennium Xiangxi wine series as an example, the cultural elements of Xiangxi are integrated into the packaging design, giving full play to the national cultural characteristics of these elements, and exploring the application of the cultural elements of Xiangxi in the design of wine packaging. The organic combination of Xiangxi national cultural elements and wine packaging design has enhanced the national brand value of Xiangxi wine industry, and it has formed unique advantages in the fierce market competition. At the same time, it will inherit and innovate the unique national cultural elements of Xiangxi, so that it can be integrated with modern commodity packaging design, expand its commercial value, enrich the cultural connotation of packaging design, and make the packaging of goods more vital and vital. Promote the development of national culture.