现代编排中的层次设计

Hierarchical Design in the Modern Layout

目的研究编排设计在视觉传达设计中的作用及意义,明确现代编排中层次设计的重要性,为视觉信息的编排传递提供一种理性的研究视角。方法从现代编排的功能性诉求出发,综合分析了构成版面层次设计的黑白灰、肌理张力以及节奏韵律等关系要素的几个维度,通过探讨版式原理、形式美学、艺术手法以及表现手段等理论知识,从影响和决定现代编排层次设计的对比手法、图的层次设计、字的层次设计、色的层次设计几个方面出发,重点论述了编排中层次设计的方法及样式,形成了整体设计、合理布局、理性思考、体现秩序的层次设计思路和原则。结论现代编排设计需对层次这一关系要素进行合理统筹和主观把握,其不仅体现了视觉版面的美学需求,而且应该彰显"理性设计"的本质特征。

The work aims to study the role and significance of layout design in visual communication design, clarify the importance of hierarchical design in modern layout, and provide a rational research perspective for the layout transmission of visual information. Starting from the functional appeal of modern layout, the several dimensions of the relationship elements such as black, white and gray, texture tension and rhythm that constituted the hierarchical design of the layout were synthetically analyzed. By discussing the theoretical knowledge of layout principle, form aesthetics, artistic technique and expression means, starting from the aspects of the comparative technique and the hierarchical design of drawings, characters and colors which influenced and determined the modern layout hierarchical design, the methods and styles of hierarchical design in layout were mainly discussed, and the hierarchical design ideas and principles featured by overall design, rational layout, rational thinking and order representation were formed. The modern layout design needs a reasonable overall planning and subjective grasp of the hierarchy, which not only reflects the aesthetic needs of visual layout, but also should show the essential characteristics of ＂rational design＂.