基于消费者互动网络的绿色产品竞争扩散

Green Product Competition-diffusion Considering Consumer Network

针对绿色产品与普通产品的竞争扩散问题,充分考虑了消费者群体的不同特征,基于计算实验方法研究了消费者互动情景下绿色产品的竞争扩散绩效。研究结果表明:消费者交互作用增大会在一定程度上推动绿色产品的市场竞争扩散,而消费者不同的收入特征、敏感度特征对于绿色产品的市场竞争扩散均会产生差异性影响,并将呈现出不同的演化趋势。这将为企业采取相关措施提升绿色产品市场竞争力提供理论依据。

Considering the competition diffusion of green products in market competition with ordinary products, this paper establishes a computational experiments model to investigate the market performance evolution of green product under different consumer characteristic scenarios. Experiment results show that the consumer interaction characteristics all exert a positive influence on the market performance of green products under competition, while the evolution of competition-diffusion of green products shows different results under different consumer income characteristic and sensitivity characteristic scenarios. These findings provide a theoretical basis for enterprises to take relevant measures to enhance green products＇ competitiveness in the market.