基于CIELab的橙汁包装色彩研究

STUDY ON THE COLOR OF ORANGE JUICE PACKAGING BASED ON CIELAB

1．前言 1．1研究背景 当今市面上橙汁的包装设计、展示效果、颜色搭配等因素成为了消费者是否接纳这些橙汁的重要标准。橙汁包装不仅需要适应消费者对橙汁视觉效果的心理需求，也需要符合社会发展的趋势。

Due to the fierce competition in the orange juice market, it is essential to create a distinctive color feature image for orange juice products. This paper mainly studies the influence of orange juice packaging＇s color in design, employing the ClELab mode to analyze the color data of orange juice packaging. The results imply that color design of orange juice packaging has to meet customers＇ needs according to the changing consuming environment.