高校图书馆微信平台阅读推广效果实证研究——基于WCI指数的分析

The Empirical Research on University Library Reading Promotion:Based on Analysis of WCI Index

在文献调研的基础上,通过清博大数据平台对7所"985"高校图书馆微信平台发布的阅读推广信息进行提取、统计,然后运用WCI指数分析公式对高校图书馆微信平台阅读推广的效果进行了量化,并分析了高校图书馆基于微信平台开展阅读推广服务的现状和效果,在此基础上提出了构建运营量化指标、提高推广信息质量、以服务促推广、提升核心竞争力等对策建议。

On the basis of literature research,this paper extracts and statistics the reading promotion information data published by seven ＂985＂university libraries＇ WeChat platform through the Qingbo big data platform,and then use WCI index analysis model to quantify the effect of WeChat reading promotion platform of university library,analyzes the present situation and effect of university library＇s reading promotion service based on WeChat platform,on the above basis,puts forward some countermeasures and suggestions,such as establishing operational quantitative indicators,improving the quality of promotion information,promoting the promotion by services and improving the core competitiveness.