京津冀创意农业满意度实证分析及展望

Empirical Analysis and Prospect of Satisfaction of Creative Agriculture in Beijing, Tianjin and Hebei

创意农业是一种创新型的农业发展模式和生态旅游方式,随着京津冀一体化发展与经济持续转型升级的推进,京津冀创意农业正在不断发展创新,通过对京津冀3处创意休闲农业园区进行调研,实证分析结果表明,游客对京津冀创意休闲农业园区的整体满意度较高。提出优化京津冀创业园区饮食文化、增加园区活动项目、提高服务人员素质、改善园内环境卫生等未来发展方向,进一步挖掘符合京津冀地区资源优势的创意农业发展模式,从而推动该地区的农业发展进程。

Creative agriculture is an innovative mode of agricultural development and eco-tourism. With the Beijing-Tianjin-Hebei integration development and the continuous transformation and upgrading of the economy, creative agriculture is constantly developing and innovating in Beijing, Tianjin and Hebei. Through the investigation on three creative leisure agricultural parks in Beijing, Tianjin and Hebei, the empirical analysis showed that tourists＇ overall satisfaction of the creative leisure agricultural parks were relatively high in Beijing,Tianjin and Hebei, then the authors proposed the future development direction of creative parks in Beijing,Tianjin and Hebei, such as optimizing the food culture, increasing the activity projects, improving the quality of service personnel and enhancing the environmental health of the park, in order to develop the creative agriculture development mode that meet the resource advantages in Beijing, Tianjin and Hebei and further promote the development process of agriculture.