网络词语“安利”的词义演变研究

The Evolution of Word Meanings of Amway

当代社会中,网络语言无疑是快速发展的新兴交际语言,不仅在网络上,在日常生活中也起到了非常重要的作用。"安利"一词就是一个流行的网络词语。"安利"一词出现在大众视野仅二十年时间,它从音译的专有名词引申出一个"诚意推荐"的义项。根据应用语言学及词汇学知识对"安利"一词演变过程进行分析,发现"安利"在成为语言模因后进入网络语言,通过两次演变后,产生了"推荐"义。

In contemporary society, internet - language is undoubtedly a rapidly emerging communicativelanguage. It plays a very important role not only in the network but also in daily life. Amway is a popular onlineword. Amway appeared in the public view only two decades, It derives a meaning of ＂ sincerely recommended＂from the transliteration of proper nouns. Based on the applied linguistics and lexicology, this paper analyzes theevolvement of ＂Amway＂ and finds that ＂Amway＂ enters the network language after becoming a meme of the lan-guage. After two evolutions, Amway has produced ＂ recommended＂ meanings.