“教学做”教学模式在高职《消费心理学》课程教学中的应用研究

Applied Research of "Teaching-learning-doing" Teaching Mode in the Course Teaching of Consumer Psychology of Higher Vocational

培养应用型人才是高职教育的基本目标,"教学做"一体教学模式是培养应用型人才的行之有效的教学方法。本文从《消费心理学》课程实施"教学做"教学的必要性出发,全面探讨了该课程"教学做"一体教学模式的设计理念、设计思路、设计方案和具体实施策略,对高职院校教育教学改革有一定的借鉴价值。

Training applied personnel is the basic goal of higher vocational education. “Teaching - learn-ing - doing” teaching model is effective teaching methods to train applied personnel. Based on the necessity of“teaching - learning - doing” teaching model of Consumer Psychology, the paper explores the design idea, de-sign idea, design scheme and implementation strategy of “ teaching - learning - doing” teaching mode of thiscourse. It has some reference value on the reform of vocational colleges education.