供应商引入3PL服务商的分销供应链博弈与优化

Game and Optimization of Distribution Supply Chain with Supplier-introduced 3PL Service Provider

在完全信息博弈下,建立了供应商引入3PL服务商时供应商、零售商和3PL服务商的博弈模型,得出供应链系统的利润和各参与者的利润均随着供应链总成本的增大而减少。在此基础上建立了基于分散决策的收益共享机制和基于集中决策的收益共享机制。结果表明,基于分散决策的收益共享机制更能完美协调该分销供应链。

In this paper, in a complete information game, a game model is established between the supplier, retailer and 3PL serviceprovider at the time when the supplier introduces in the 3PL service provider. It is concluded that the profits of the supply chain system andthe participants decrease with the rise of the total cost of the supply chain. On this basis, the revenue sharing mechanisms based respectivelyon decentralized and centralized decision-making are established. The result shows that the profit sharing mechanism based on decentralizeddecision-making can better coordinate the distribution supply chain.