创新创业教育在高职院校广告设计专业课程体系中的创建

Creation of Entrepreneurship Course in the Specialized Courses System of Major in Advertisement Design

在国家鼓励大学生创新创业背景下,高职院校都非常重视学生创新创业意识和能力的培养。针对广告设计专业,在市场接纳毕业生容量非常有限的情况下,高职院校需要改变当前创新创业教育课程开设的零散、与专业课程脱节的现状。为了保证创新创业教育的成效,根据广告设计的专业性质,要前瞻性地设计创新创业课程,并形成体系融入到专业课程体系中。

Under the background that the state encourages college students to innovate and start their own business, higher vocational colleges attach great importance to the cultivation of students ＇innovation and entrepreneurship consciousness and ability. In view of the advertising design specialty, under the condition that the market accepts graduates＇capacity is very limited, the higher vocational colleges need to change the current situation that the innovation entrepreneurship education currieulum is scattered and out of line with the professional currieulum. In order to ensure the effectiveness of innovative entrepreneurship education, according to the professional nature of advertising design, it is neeessary to create innovative entrepreneurship courses in a forward-looking design and form a system to integrate into the professional currieulum system.