买手制服装品牌C的产品策略优化研究

Study on product strategy optimization of clothing buyer-brand C

以买手制服装品牌C为研究对象,依据市场细分、产品生命周期、产品组合与极限理论,采用聚类分析与综合/系列因素分析方法,从产品采购、投放与销售3个环节探究产品策略优化方案,并基于方案实施结果,建立产品策略优化模型。

On the basis of market segmentation,product life cycle,product assortment and limit theory,the clothing buyer-brand C was researched through cluster analysis,integrated factor and series factor analysis.The optimization scheme of product strategy was explored from three segments which are products purchasing,distribution and selling.In addition,based on the results of scheme implementation,the optimization pattern of the product strategy for the brand was established.