基于“海上丝绸之路”建设的物流业发展对策研究——以福建省为例

Research on Logistics Development Strategy Based on the Pursuing of the “21st Century Maritime Silk Road”——Take Fujian as an Example

在"21世纪海上丝绸之路"建设的不断推进下,我国物流业能否积极融入"海上丝绸之路"建设有着重要的现实意义。基于此背景,文章以"海上丝绸之路"核心区福建省为例,运用SWOT定性与定量相结合的方法研究,发现其物流业具有港口资源丰富、通道建设不断完善、物流需求潜力大的优势,存在物流服务水平低、物流成本高、物流资源配置不合理的劣势,把握政策支持、人脉资源丰富、东盟经贸合作日益加深的机会,面临自然条件限制、两大三角洲的虹吸效应、"海上丝绸之路"沿线国际环境复杂的威胁。结果明确物流业发展应该采取积极的开拓型战略,即发挥内部优势,把握外部机遇。从政府引导和企业参与两个视角提出物流业发展的对策建议,在政府视角下,政府要加强引导和扶持、提升互联互通水平;在企业视角下,企业要提升物流服务能力、应用先进的物流技术、加强与各国物流业的合作。

With the development of the ＂21st Century Maritime Silk Road＂ as core area,the logistics industry along the routes has an unprecedented opportunity for development.It has important practical significance to analyze how to grasp the opportunity and promote the logistics industry to actively integrate into the construction of the core area.Based on this background,this paper,using SWOT qualitative and quantitative methods and taking the core area of ＂21st Century Maritime Silk Road＂（Fujian Province）as an example,analyzes the current situation of the logistics development in Fujian.The paper finds that the logistics industry has such advantages as abundant port resources,huge demand for logistics and continuously improved passage construction,yet it also has the following disadvantages like low logistics service,high cost of logistics and inappropriate allocation of logistics resources.Seizing the opportunities of policy support,abundant human resources and deeper integration of economic cooperation among ASEAN members,the logistics industry is confronted with the limitation of natural condition,the siphon effect of two deltas and the complex environment along the Maritime Silk Road.The results show that logistics should take active pioneering strategy——playing the role of domestic advantage and seizing the external opportunity.The paper proposes two countermeasures for the logistics development from government guidance and enterprise participation.In terms of the former,the government should strengthen guidance and support,and enhance connectivity.As to the latter,enterprises should improve their logistics service capacity,use advanced logistics technology and strengthen cooperation on logistics with other countries.