新媒体条件下马克思主义经典著作传播路径研究

On Effective Dissemination of Marxist Classics with New Media among College Students

马克思主义经典著作是马克思主义基本原理的载体,是中国特色社会主义理论体系的基石,是加强大学生意识形态教育的必要内容。新媒体的产生和发展为马克思主义经典著作在大学生中的传播普及提供了新的历史契机,高校新媒体团队和官媒新媒体团体应该加强合作,努力发掘马克思主义经典著作和现实的连接点,结合大学生认知和行为习惯,通过交互性、多元化、智能化的呈现方式,巩固和加强马克思主义经典著作在大学生思想政治和意识形态领域的主导性地位。

Marxist classics are the basis of fundamental tenets of Marxism, the footstone of thesocialist theory with Chinese characteristics and the essential ideological part to intensify in college. Theemergence and development of new media serves as a historical chance for the popularity of Marxistclassics among college students. New media in colleges and concerned authority should strengthencooperation to dig out the linkages between Marxist classics and reality and to consolidate the dominantstatus of Marxism in ideological and political education by taking students’cognitive and behaviorcustom into account and by ways of interactive, multidimensional and intelligent presentation.