共生理论视角下冰雪运动与传播媒介的融合发展研究

Research on the Integration of Ice and Snow Sports and Media From the Perspective of Symbiotic Theory

以共生理论对冰雪运动与传播媒介的融合发展进行研究。认为,我国冰雪运动与传播媒介的融合发展源于冰雪运动的发展需求和社会的进步,并呈现出由单向发展到双向互动、由单一功能到多元功效的发展特征。虽然冰雪运动与传播媒介的融合发展极大地提高了冰雪运动认知度和传播媒介的社会影响力,但冰雪运动与传播媒介融合发展中存在的互利不均衡、互动不连续、缺乏互补的问题,却不利于双方的互惠发展。为此,以共生理论为基础,提出培育融合共生正向性环境、建立完善的融合共生机制和打造融合共生体等对策,为促进我国冰雪运动和传播媒介的互惠发展提供参考。

the development of the integration of ice and snow sports and media is studied with the theory of symbiosis. It is believed that the development of ice snow sports and media in China is derived from the development needs and social progress of ice snow sports, and presents the development characteristics from one -way communieation to two-way interaction, from single function to multiple functions. Although the integration of snow sports and media development greatly increased awareness and snow sports media social influence, but the snow sports and media integration in the development of mutually beneficial interaction is not balanced, discontinuous, lack of complementary problems, is not conducive to the mutual development of both sides. Therefore, based on the symbiosis theory, we put forward countermeasures to cultivate and integrate the positive environment, establish a perfect combination mechanism and create symbiotic symbiosis, so as to provide reference for promoring the nmtually beneficial development of ice snow sports and media in China.