生产性保护模式下传统工艺类非物质文化遗产创业之路研究——以重庆土家族吊脚楼营造技艺为例

Research on the Entrepreneurship of Traditional Crafts of Intangible Cultural Heritage In the Productive Protection Mode:Taking the Construction Technique of Stilted building of Tujia Nationality in Chongqing as an Example

以重庆土家族吊脚楼营造技艺为例,探讨如何在生产性保护模式下开辟传统工艺类非物质文化遗产的创业之路。重庆土家族吊脚楼营造技艺目前存在传承人数量减少、实用价值减弱等问题。通过分析发现,问题产生的原因可以概括为修建难度大、社会需求少、城市建设发展、人民经济条件改善。对此,文章提出了开辟旅游市场、餐饮市场、文化市场的生产性保护建议。

Taking the construction technique of stilted building of Tujia Nationality in Chongqing as an example, the entrepreneurship of intangible cultural heritage of traditional technology on the productive protection mode was discussed in the paper. The construction technique of stilted building of Tujia Nationality in Chongqing are faced with the problems about the decreasing inheritors and the weakening practical value. By analyzing, the results show that the cause of those problems can be summed as difficult construction, reduced social demand, developed urban construction and improved people＇s economy. As a result, ＂three developing＂ productive protection suggestions were put forward in the paper, that is,developing the tourism market, the food industry market and the cultural market.