政府补贴下考虑产品环保程度及消费者环保意识的绿色供应链决策模型

Green Supply Chain Decision-making Model Considering Product Environmental Protection Degree and Consumer Environmental Awareness under Government Subsidy

随着经济的发展,能源消耗呈现快速增长的趋势,发展绿色经济、降低碳排放已成为全球共识。为探究政府补贴下绿色供应链决策模型,建立了无政府补贴及政府补贴给绿色产品制造商的供应链决策模型。分析了政府补贴对普通产品制造商、绿色产品制造商以及零售商决策变量的影响。同时,分析对比了两种情况下绿色产品和普通产品的销售量、销售价格,以及绿色产品制造商、普通产品制造商、零售商的利润。研究表明,政府根据绿色产品的绿色程度给予的补贴有利于绿色产品制造商对绿色产品的推广以及自身的发展,同时,促进普通产品制造商转型为绿色产品制造商。

With the development of economy,energy consumption shows a trend of rapid growth. Developing green economy andreducing carbon emissions have become a global consensus. To explore the decisionmaking model of green supply chain under government subsidy,this paper established a supply chain decision making model of green product manufacturer without and with governmentsubsidies. The effects of government subsidies on the decisionmaking variables of ordinary product manufacturers,green product manufacturers and retailers are analyzed. At the same time,the analysis compares the sales,selling prices of green products and commonproducts,and the profits of green product manufacturers,common product manufacturers and retailers in two cases. The research showsthat government subsidies to green product manufacturers according to the green degree of green products are beneficial to the promotionof green products and the development of green product manufacturers,and at the same time,it can promote the transformation of ordinary product manufacturers to green product manufacturers.