旅游影响下古镇居民感知研究--以青岩古镇为例

The Perception Study of Residents in Ancient Towns under the Influence of Tourism:a Case Study of Qingyan Ancient Town

旅游作为产业发展的主要动力,引导旅游目的地的人口、资源和产业集聚,促使城镇空间扩张、社会空间结构与文化重构的动态发展过程。以青岩古镇为例,从居民感知的视角研究旅游影响下经济、文化与环境方面的影响。通过结构式访谈以及田野调查获得原始数据,并利用SPSS19.0、EXCEL等统计分析软件对数据进行描述性分析。研究发现:旅游影响下青岩古镇居民感知对经济、文化与环境方面的影响存在正、负两方面的态度,感知强烈;对青岩古镇发展旅游多持肯定态度;旅游影响下居民的经济、文化、环境感知与性别、年龄、文化程度存在关联性;在此基础上提出青岩古镇旅游的开发策略,以期为青岩旅游的可持续发展提供科学的依据。

As the main driving force of industrial development,tourism guides the population,resources and industrialagglomeration of tourist destinations,promoting the dynamic development process of urban spatial expansion,social spatial structureand cultural reconstruction. We take Qingyan ancient town as an example,From the perspective of residents,this article studies theinfluence of tourism on economy,culture and environment . In this paper,the original data were obtained through structuredinterview and field survey,and descriptive analysis was carried out using statistical analysis software such as SPSS19.0 and EXCEL.We found out. Under the influence of tourism,the residents of Qingyan ancient town have positive and negative attitudes towardseconomic,cultural and environmental impacts with strong perception. Attitude toward the development of Qingyan ancient towntourism is most positive. Under the influence of tourism,the economic,cultural and environmental perception of residents iscorrelated with gender,age and cultural degree,On this basis,the development strategy of Qingyan ancient town tourism is putforward in order to provide scientific basis for the sustainable development of Qingyan tourism.