移动网络歌曲APP同质化问题及出路

Mobile Network Song APP Homogenization Problem and Development Path

现阶段我国移动网络歌曲APP市场存在着APP功能同质化现象严重、APP运营机制有待于完善、受众定位模糊等问题,一定程度上阻碍了移动网络歌曲APP的发展.基于此,需要通过提升音乐质量并丰富音乐平台个性、强化版权意识和第三方付费意识、充分考虑APP受众群体的需求和切身体验这三个方面,来推动移动网络歌曲APP创新发展.

At present, China＇ s mobile network song APP market has serious problems of APPs＇ function being of homogenization, APP operation mechanism needing to be perfected, and audience positioning being blurred. Based on this, it is necessary to promote the innovative development of mobile online song APP by improving the quality of music and enriching the personality of music plat- form, strengthening copyright awareness and third-party payment awareness, as well as fully considering the needs of APP audience and personal experience.