政务微视频:青年思想政治教育价值实现的有效载体

Government Microvideo:an Effective Carrier for the Realization of the Value of Youth Ideological and Political Education

政务微视频是以新媒体为传播媒介,以平民化视角呈现党和政府伟大形象的内容短片。在微传播时代,政务微视频作为青年思想政治教育价值实现的有效载体,以其形式新颖、引人入胜,主题鲜明、内容丰富,情感交互、共情共鸣的有趣、有料、有爱的特征,吸引了青年群体的选择性注意、选择性理解、选择性记忆,促进青年思想政治教育入耳、入脑、入心。

Government micro-video is a content short film that presents the great image of the Party andthe government from the perspective of popularizing and using new media as the medium of communica-tion. In the age of micro-communication, as an effective carrier for the realization of the value of youth ideo-logical and political education, government micro-video has interesting, material and loving features withnovel and attractive forms, distinctive themes, rich content, and emotional interaction and sympathetic reso-nance. It has attracted the selective attention, selective understanding, and selective memory of youthgroups, and promoted young people＇s ideological and political education into their ears, minds, and hearts.